狩野の公開メモ

キャッチコピーのチェックリスト

【１】読者にメリットがあるか？
【２】読むための緊急性があるか？
【３】ユニークか＿
【４】これ以上ないぐらいに具体的に書いているか？
【５】文章を読むだけでも得られるものはあるか？
【６】信頼性と興味を引きつけられているか？
【７】読者が既に持っている欲を、つよく刺激しているか？
【８】読者が、うなずきながら読んでいる姿を想像できるか？
【９】セールスポイントが伝えられているか？
【１０】ほかにもっと加えられる要素はないか？

— 効果的なコピーライティングのために必ず抑えておくべき７つのポイント | バズ部｜ソーシャルマーケティング (via ngm)

(via mediapicnic)

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